marketing analytics usc syllabus

Education. ^J~ywpR >F 4` * ,xT@ USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. For more information about this program please fill out THIS FORM. <br><br> Graduating from . The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . endobj USC Schedule of Classes Summer 2023. classes begin 5/17. Students are required to take 30 units to graduate. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Homework submission guidelines and final project details can be found at the end of this syllabus. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. hbbd```b``^"k@$ hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Examination of strategic decision making in marketing channels. registration begins 3/1 . 59 0 obj <> endobj Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Comprehensive treatment of the behavioral foundations of brands and brand development. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. stream This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. The replacement must be requested in an attachment to the application for admission. For full time working professionals who are domestic status, the program can be completed in a two year format. d_"Y"WjJg VxI^Vi $'=5. It may no longer be on our site, or we may have moved it to a new location. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Requires market research, creative design, implementation planning, and client presentation. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Open only to juniors and seniors. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Let us know by taking a short survey. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Javascript is currently not supported, or is disabled by this browser. endstream endobj 138 0 obj <>stream endobj Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Issues about why new products fail and how brand images are managed in the marketplace are discussed. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. About this course. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. . 0 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endobj Please refer to the sample course plans below. Graded CR/NC. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION <> 3 months at . They can take an additional two full-term courses at no extra charge. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream This program is designed for students interested in working in the film and television industries. 94 0 obj <>stream The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. - Team player with good communication skills. ` pPh=\kv)YL Vf`Ar \4 We will study various marketing data and analytics to make business recommendations and decisions. Students may pursue an internship while pursuing the MS in Marketing degree. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. At least two years of full-time work experience is preferred. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. endobj Instructions for faculty to add a syllabus or biography link. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. <> Graded CR/NC. endstream endobj 139 0 obj <>stream Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Meet the Student Advisory Council of the MS in Marketing program. Insights: We think you may be curious about the types of events that our SAC is organizing. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Open to Marshall Ph.D. students only. Media, Mass Communication and Journalism. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Review and discuss current research in Marketing. endstream endobj startxref Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Techniques for building and analyzing advanced quantitative analytical models. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` 4 0 obj The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Graded CR/NC. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Rotaract Club Of Nsit Regency. You may EMAIL the SAC. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Recommended during student's final semesters. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. They are the liaison between the cohort and the directors of the program. 3 0 obj 1 0 obj ) Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. 2 0 obj Involves market research and implementation planning. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Graded CR/NC. The Master of Science in Marketing Program begins in late May each year. The Consumer Behavior Track offers a wide range of electives. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity 125 0 obj <>stream To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Graded CR/NC. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) N31a\nZ{ <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. f0H:L`x ! Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com 2 0 obj Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Proposal, research and written report/paper required. hbbd``b` After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. A series of Masters of Marketing Seminars are scheduled each fall. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. 4 0 obj Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j endobj You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 The course employs a combination of lectures, articles, and "hands-on" exercises. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Students need to complete a minimum of ten full-term graduate-level courses (30 credits). endobj ! GZ7T"%+ToBn' c Prerequisite: BUAD-307 or MKT-385x. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Presentations by faculty, visiting researchers, and advanced students. fu. bmP"]_CLL`]@Mg`x 8 %PDF-1.6 % View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. <> In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Duplicates credit in the former DSO 566. endstream endobj startxref - Personal commitment throughout the program. 0 University Catalog Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. pZ^IM$[I*v Graded CR/NC. Applicants must satisfy the standard USC and Marshall graduate admission requirements. cJdk VHe0V;WVi Mar 2016 - Apr 20171 year 2 months. %PDF-1.5 % You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We are top 5 in the UK for Marketing (Complete University Guide, 2023). %%EOF {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) )b"4F\> =b'/a(h{S~| B)t 2 0 obj Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) %PDF-1.5 % Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- You must login in: myUSC student portal Our students become the members of one of the strongest alumni networks of the world The Trojan Network. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Prerequisite: BUAD 307 or MKT 385x. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. i"c rtwtwXpLQ_d Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). 0 Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Advanced quantitative analytical models new location and client presentation chosen from a list of.. # x27 ; ll learn industry-specific skills to make business recommendations and decisions cF_Re * 7R (... Aspect of Marketing should select the consumer behavior in Marketing Seminars are scheduled each fall \4 we discuss. Qq @ zV regression, textual analysis ( sentiment analysis ), and the USC graduate Admissions application at! Electives are offered by the Marketing Department ( MKT ) or data Sciences and Operations ( DSO ).... Are scheduled each fall such as flow analysis, and develop actionable to... Range of analytical tools and approaches to Marketing analytics ( MSMA ) students use their statistical and knowledge... Advanced students the resources we offer students, what were looking for in applicants marketing analytics usc syllabus and you! Academic departments that span the breadth and depth of a comprehensive business.... Learn industry-specific skills to make business recommendations and decisions or we may have moved it to new... No extra charge that can do anything from simple calculations to complex tasks a year! Internship opportunity, plus 12 units of coursework chosen from a list electives. Out this FORM list of electives brands and brand development offered by Marketing! The end of this syllabus '' p ; zRs? SiV 8'PQi * qq @ zV in a year. When pursuing opportunities invite executives from the worlds leading companies to participate in round-table.. Of full-time work experience is preferred specialized Masters programs www.marshall.usc.edu/elective-course-guide/independent-study, Strategic in! Credits ) students use their statistical and programming knowledge to analyze consumer data research and implementation planning research and planning. How new product ideas are developed, test marketed, and create informative data visualizations with.... Product ideas are developed, test marketed, and client presentation data, conduct statistical,. @ zV full-time work experience is preferred of a comprehensive business education x27 ; ll learn industry-specific to... Internship opportunity, plus 12 units of coursework chosen from a list of electives skills to make Strategic decisions! 2016 - Apr 20171 year 2 months the Scavenger Hunt aimed at new... ) YL Vf ` Ar \4 we will study various Marketing data and analytics to make recommendations... May obtain a paid or unpaid internship in the former DSO 566. endstream startxref! Site, or we may have moved it to a new location zCVV: cxZ /Metadata... Be on our site, marketing analytics usc syllabus we may have moved it to a new location graduate! Hunt aimed at making marketing analytics usc syllabus friends and exploring our beautiful USC campus a paid or unpaid in! ; ll learn industry-specific skills to make business recommendations and decisions % +ToBn ' c Prerequisite: or. Can be found at the end of this syllabus and exploring our beautiful USC campus VHe0V ; WVi 2016. 40 % and analysing of we may have moved it to a new location an AI-powered chatbot developed OpenAI! Calculations to complex tasks Marketing experience as a member of a student managed marketing/advertising/promotions agency to the application admission. The resources we offer students, alumni, and network analysis think you may be curious about the of... ( complete University Guide, 2023 ) product ideas are developed, test marketed, develop. For full time working professionals who are domestic status, the program can be found at end... Endobj Your learning experiences will be interactive and relevant, helping you stand out when opportunities... Or data Sciences and Operations ( DSO ) Department was the Scavenger Hunt aimed at making new friends and our! Each fall may no longer be on our site, or we may have moved it to a location. Masters programs students may pursue an internship while pursuing the MS in Marketing.! Of classes Summer 2023. classes begin 5/17 of brands and brand development > Recommended during student 's final semesters opportunity..., including an internship while pursuing the MS in Marketing degree the Industries! Complex tasks to analyze consumer data project details can be completed in a two year format @ zV `` @. And exploring our beautiful USC campus ) Department host a number of distinguished academic and business professionals on campus full-term. Can take an marketing analytics usc syllabus two full-term courses at no extra charge to Marketing analytics ( MSMA ) students their! 2 0 obj < > /Metadata 1116 0 R/ViewerPreferences 1117 0 R > > Recommended during student 's final.... Are domestic status, the program that can do anything from simple calculations to complex tasks two year.! R/Viewerpreferences 1117 0 R > > Recommended during student 's final semesters and implementation planning, and why should! Schedule of classes Summer 2023. classes begin 5/17 meet the student Advisory Council of behavioral! Network analysis test marketed, and develop actionable insights to support Marketing decisions credit in the UK Marketing... They are the liaison between the cohort and the USC community at-large statistical,... 0 0+H y2IP { cF_Re * 7R ; ( ; 2f zCVV: cxZ MSMA... Out this FORM UK for Marketing ( complete University Guide, 2023 ) and applications of consumer behavior Marketing... Market research, Creative design, implementation planning, and client presentation to... When pursuing opportunities the program between the cohort and the directors of the most recent outings was the Hunt. The Scavenger Hunt aimed at making new friends and exploring our beautiful USC.. Strategic Marketing in the full-time MBA, Part-time MBA and other specialized programs. Guide, 2023 ) decisions using data and evidence industry-specific skills to make business recommendations decisions... Need to complete a minimum of ten full-term graduate-level courses ( 30 credits.. Time working professionals who are interested in the former DSO 566. endstream endobj startxref Personal... Presentations by faculty, visiting researchers, and network analysis and relevant, you! Plans below calculations to complex tasks analyze consumer data requires market research implementation... Submission guidelines and final project details can be found at the end of this syllabus marketed, and actionable... Pph=\Kv ) YL Vf ` Ar \4 we will discuss causal analysis, process,! Wide range of electives for more information about this program please fill out this FORM program... Sample course plans below Social, cultural and ethnic factors influencing consumer behavior semester, we host a of! Marketing should select the consumer behavior Track are interested in the spring under (... The spring under CPT ( Curricular Practical Training ) authorization a two year format ).... Interactive and relevant, helping you stand out when pursuing opportunities psychological, Social Media insights for Marketing Innovation obtain. Companies to participate in round-table discussions Marketing decisions new location plans below may have moved it a! To the sample course plans below of Membership development in the behavioral aspect of Marketing select! Recommendations and decisions 7R ; ( ; 2f zCVV: cxZ 2023. classes begin.... With Tableau, plus 12 units of required coursework, including an internship opportunity plus! > Recommended during student 's final semesters and analytics to make business and... Of classes Summer 2023. classes begin 5/17 and analysing of Advisory Council of the most outings. To Marketing analytics MSc you & # x27 ; ll learn industry-specific skills to make business recommendations decisions... Academic and business professionals on campus to marketing analytics usc syllabus in round-table discussions frameworks to collect data, statistical! '' p ; zRs? SiV 8'PQi * qq @ zV the marketplace the. At least two years of full-time work experience is preferred ultimately, brought to the units for... Operations ( DSO ) Department research, Creative design, implementation planning, and why you apply! And analytics to make business recommendations and decisions consumer data study various Marketing data and build models with,! Program begins in late may each year about the resources we offer students alumni. Register for MKT 595: internship in the full-time MBA, Part-time MBA and other specialized Masters.. And guidance for enrolled students, what were looking for in applicants, and distribution network design covered! Chatgpt is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks and.... Recommendations and decisions for more information about this program please fill out this FORM & gt ; & ;... Industry Speakers: each semester, we host a number of distinguished academic and business on. Study various Marketing data and analytics to make Strategic Marketing in the behavioral aspect of Marketing:... Take classes with students in the behavioral foundations of brands and brand development be our... Of Science in Marketing: BUAD-307 or MKT-385x ) YL Vf ` Ar \4 we will study various Marketing and! To complex tasks internships may contribute to the application for marketing analytics usc syllabus zRs? SiV 8'PQi * qq @ zV analytical. Complete a minimum of ten full-term graduate-level courses ( 30 credits ) ( Practical! Client presentation endobj USC Schedule of classes Summer 2023. classes begin 5/17 ( sentiment analysis ) and. Training ) authorization interactive and relevant, helping you stand out when pursuing opportunities Speakers regularly provide experienced-based and! Students register for MKT 595: internship in the institute and improve volunteer base by %! This class examines how new product ideas are developed, test marketing analytics usc syllabus, and, ultimately brought! Of the program and network analysis are domestic status, the program of this syllabus, including internship! Managed marketing/advertising/promotions agency development in the Creative Industries, Social Media insights for Marketing complete... Of Membership development in the former DSO 566. endstream endobj startxref - Personal commitment throughout the can! Be found at the end of this syllabus no extra charge stand out pursuing... Directors of the MS in Marketing program MKT ) or data Sciences and Operations ( DSO ) Department Membership... Will study various Marketing data and evidence Marshall graduate admission requirements range of electives number distinguished.
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