You are a woman and a person of color in gaming. And so making sure were thoughtful around, okay, if we do this, what are the ripple effects? Phenomenal episode of Technology Untangled! We didnt see a clear pathway there, of where could more than just a dollar donation or a tweet really push the needle? Phone Number: (214) 923-**** Show More Nicole Elaine Lapointe, age 48, Frisco, TX Background Check Part of the challenge for her? 2022 Summit. Nicole LaPointe Jameson is a chief executive officer at Evil Geniuses. Studio Head - Halo Transmedia and Entertainment, 343 Industries. And more importantly, should tuition go toward supporting bars around the XL Center? Some are like, Hey, I used to be a pro Actually, I can give a good example; we have this one player, Ricki Ortiz, she used to be one of the best Street Fighter players in the world and now shes a content creator. Theres also a more negative construct, right? I left PEAK6, rolled into Evil Geniuses, and havent looked back since. So were really strategic around who we even partner with in terms of community partnerships. Or is it the ancillary universe of content creation, making celebrities, maybe youre going to sell a Netflix show is that the money? We also care a lot about the voice of our fans and our community, because we are, again, an entertainment product. And building a playbook of how even my team members at EG can operate, understanding, okay, what lanes do we play in and what lanes do we not? The NFL is not doing that, rIght? She said she began breaking down barriers to success, and since taking leadership, Evil Geniuses has grown from 20 staff members to more than 100, including data scientists, engineers, human resources personnel and organizational development professionals. For this weeks episode of Decoder, I spoke with Nicole LaPointe Jameson, CEO of esports company Evil Geniuses, to figure out how an esports team makes money, where the industry is headed, and where she sees growth. Jump ahead to January 2019, and we were deep in the diligence of Evil Geniuses, which had a wonderful brand but was looking for cash and leadership to best utilize that money. Esports is interesting in that it brings great visibility, gives good player conversion, boosts product reputation, but for some of these, like for example Riot or Valve, esports, even though its multi-hundreds-of-millions dollars for them, is still tiny compared to the game sales. I am excited to announce the launch of www.nicolelapointejameson.com. Its a waste of energy for me, and people can see through that shallowness. So on behalf of the "shitty new" LCS team. I think theres a lot of room to grow. This button displays the currently selected search type. $250M increase in valuation in less than two years. Does this aid? The fandom globally is massive. We own those rights. How do you manage the sort of oncoming negativity that comes with being in that space and standing up for inclusion especially in gaming. For those who dont know, whats an esports company? But your teams dont play games, right, as a whole? People love floating. This is a little bit of why I love what I do. And how thats manifested is, of course, the entertainment side of [the] house. But also its a true legal and financial stickiness in support to make the product viable, right? Under 30 class of 2020. view profile. Some of our athletes are like, I dont want any deals. The transition to a network of people who were excited about my changes made it much easier. And so weve been able to look at areas that we authentically care about, and find ways that are not predatory or actually support the core of our business by bringing in revenue but also boosting our mission. And thats our biggest revenue stream. [9][10] The organization also doubled their staff count and opened new offices in Seattle and Los Angeles within a year of LaPointe Jameson's tenure. That consultation pipeline, often rivals, depending on the season or the quarter, rivals our direct sponsorships for our teams. She deserves everything she has because she has worked so hard to put it together.. I have also received honors, including Forbes 30 Under 30, AdWeeks 2021 Most Powerful Women in Sports, The Roots 100 Most Influential African Americans in 2020, Business Insider Transformers, and Sports Business Journal Esports Tech Innovation Award. So, we mostly hear the negative side of PE [private equity] firms and what they do to distressed companies, right? League of Legends professional gamers, for the esports organization Evil Geniuses, are pictured at a recent competition. Properties. And so Im just assuming theyre full-time employees, they have 401(k) and health benefits. So bear with me if youre an esports expert, but taking a step back. Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. So heres the next big difference with a traditional sports team. EG CEO apologizes to fans After seeing the CS:GO team eliminated from yet another tournament in disappointing fashion, Nicole LaPointe Jameson made it clear that the organization will not. But hey, at least no one batted an eye when I had to take a day off for releases of special titles! Wanna follow Nicole LaPointe Jameson's net worth? And I lived in that side of the house, looking at a variety of businesses for them, ranging from the dating industry to flood insurance to haptic technology. SUBSCRIBE NOW. That sounds very interesting. Well, so this is something I think about a lot, especially in the creator ecosystem, which we pay a lot of attention to; its new, but the cultural product its making is maybe not new, right? More from Forbes 30 Under 30 - Games 2020 List. . She has also stabilized a company. We find documented incidences of either repeated behavior or something that breaks the code of conduct very explicitly, and then we have to make a decision based on that. But as I kept going through life, careers in gaming were not a thing. And so it is something we definitely have to evaluate a lot around what teams do we enter. Its the universe of things around it that hopefully add up to enough money to keep the core product alive. Lets push. Thats a conversation that we can support privately as individuals, but as a corporate entity, what can we do that is more than just showing social media support? We like being punchy, bold, and authentic voices, and create a lot of content and programs beyond just our athletics, like collegiate and education programs, data and analytics programs, and spicy engaging content to excite and inspire our people. I came from finance, and before that data science. Its the education component of why being an infrastructure business and being legitimately supported for very short-term gains-focused youth, which tends to be our athletes is harder for us to navigate and manage. Agenda At A Glance Schedule Speakers The GSV Cup Elite 200 GSV EDTECH 150 Sponsors Bookstore ASU+GSV NFT Register. The relationships vary from, were deep in the weeds of how does the competitive structure look and we collaborate very tactically together, to me getting kicked out of boardrooms being called a rent seeker like, theyre far and few in between with relations. But it was a big call to action that I had to be better, and my team, we could do better in proactive management. As a lawyer, I can say that. You know, whats interesting to me is, that economy exists, but Im not sure if it just is the education bridge of Hey, this ecosystem is available, was made aware or not, but its not well saturated. Explain how you became the CEO of Evil Geniuses? Within my first 3 weeks on the job, womens organizations and POC in gaming organizations reached out and made sure people knew they were excited to see the work I would do. Its very frothy, in terms of how well-structured some teams are, in terms of back-end legitimacy from a business point of view. In her first year, she's made. Things that would make you laugh in this day and age generally, are still very fundamental. Photo via: Nicole LaPointe Jameson RELATED: Evil Geniuses reveals 'final phase' of rebrand and LG UltraGear deal At the heart of it all, I'm building a winning brand that reflects gaming culture's diverse, vibrant audience. Theres a negative PE story that we hear all the time. Really also touching around, I mentioned the education and bridging what is esports for different audiences, as well as DE&I spaces, making sure esports is accessible. And they have an investment portfolio thats low-touch but then, they have a full-on operational acquisition investment portfolio as well. But we can do both authentically and well. So we can pull players from across the world, but were a US company. We were just the athletics model, which is great. You mentioned franchising. Its a hard challenge. So they have to be of the legal working age, they have to have certain hours, the minimum wage requirements, versus we sometimes compete against Chinese teams; are you 12 or are you 16? #EVILEXHIBITED | #VCTLOCKIN https://t.co/SRN1Gz9ams, RT @EvilGeniuses: History. Follow. Give me a sense of that journey. Glad to be here. So, franchising is interesting to us, because it gives a revenue share, we get part of broadcast rights and revenue, part of league sponsorship rights and revenue, as well as then we can sell our own direct sponsorships against it too. Let me push in on the China point. I mean it completely makes sense why we're talking about EA Sports in conjunction with this F1 event. So whatever we can do to get the best athletes in our house works for me as a business. But that also fuels our purpose and at EG (Evil Geniuses). Youre the CEO of Evil Geniuses. And there are parts that are just totally new. That even if youd gone and brokered your own deals, that company would get a cut. As well as exactly what you said, the ancillary, our direct sponsorships, our player appearances, giveaways, our third-party programs that we run that are supported by the core of our product, which is the team. So depending on the decision, do we bring in a certain partner, will our fans like it? And it requires us to be very quick-footed and have a lot of support to make sure we can navigate those scenes appropriately. Nicole LaPointe Jameson does, but she made it so much cooler when she rose to a final-level boss in the industry. So our employment agreements are a little different. Tyler Blevins. and break down barriers that might have existed, into the fold. Youre doing a lot of business in China, your players are on the sides of buses, Im told. Okay. So those are your deals, not their deals? Thanks for calling me out. Last year, you removed two players from the roster for their conduct. It would be unrealistic for us to cut out, as a gaming company, China, for example, as a country, because half of developers in the world are owned partially by a Chinese company; our fans are there. I was reading an essay by a VC named Matthew Ball. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. Please only use it for a guidance and Nicole LaPointe Jameson's actual income may vary a lot from the dollar amount shown above. But esports, being a digital platform, also bridges entertainment, so you think of content creators, digital influencers, and all of those revenue models and revenue streams. In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. So that agency roster scouting play, I think, is an untapped area we might want to tap into. My investors believe in this too, so I have the luxury of being able to focus on finding the best talent. Nicole LaPointe Jameson Educ: Columbia University (B.A.S. I have a deep passion for all things women, tech, environment | 10 comments on LinkedIn And so here I am, still here, stuck, I think, but its been fantastic because coming from, I hate to use the business realm, but entering into esports, which is very much an entertainment and passion platform, in terms of the overall industry when we had entered, was a really good melding of worlds. Many people ask about the amount of money Nicole LaPointe Jameson makes from Instagram. When Ive talked to other esports CEOs, Lee Trink at FaZe Clan, what have you, theyre very directly monetizing that celebrity themselves as their business. But I love making content in the fitness space. We can support that. Some of the income comes from showing up at competitions or from winning part of the prize pool at tournaments. ), Nicole LaPointe Jameson Born: April 11, 1994 (age 28years), Connecticut, United States. You can find a collection of my speaking engagements, media moments, a way to connect with me on shared passions, topics, and more! The original Pokmon TCG base set is coming back as a trio of premium decks, MLS opening weekend on Apple TV points to an expensive future for sports streaming, Ted Lasso is extra feel-good in its official season 3 trailer. I just think its very funny that right now, the relationship between esports teams and the publishers is like if Spalding, the company that makes baseballs, owned the leagues, and eventually Spalding would just announce, Well, now every game requires three baseballs in play at the same time. Right? Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. I have an affinity for empowering women and love to work alongside organizations like GirlsBuild, LA Vote. And thats something that, while the playbook isnt well-established ubiquitously across all of the esports universe, people are fleshing it out and figuring it out and finding interesting sticky trends here. Evil Geniuses team players are, in terms of global rankings, the top 30 professional esports players in the world, organization leaders said. Right. And so what pains me about the situation is some of the behavior had been prior to my time, and I hadnt been aware of it. When you think about the celebrities that youre minting in your leagues, is it total opportunity; youre going to be the most famous League of Legends player? Is that how you think of your model? 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All of our athletes are full-time employees with health benefits and 401(k) match which again, hopefully, doesnt sound insightful to people on the call, but was a first for many people in the esports industry. One of our other teams competes for upwards of a $40 million prize pool for a singular event called the International every year in Dota. [They] are not sustained on esports-level sponsorships today. Does it help us? Im always thinking of downside risk and managing upside potential. I know its a bad answer, but some developers run their own leagues and then I think you see those tensions pretty clearly, I dont need to call them out. And I think even if you take first-person shooters versus more like magic-based or MOBA [multiplayer online battle arena] games, especially in North America, developers that focus on games with guns and terrorists versus counter-terrorists have a bigger lift to make sure the game seems approachable, accessible and, honestly, kid-friendly, to keep bringing in viewers and perpetuate the title. Using statistics to transform businesses, illuminate investment opportunities, and win card games. We focus a little differently. All Rights Reserved, By submitting your email, you agree to our. When you say that leads to different back-end decisions, pull that apart. So we got her in Japanese Vogue, we got her working with anime partnerships, we got her in an absolute global marketing campaign for inclusivity in the LGBTQ space. But today, I would be a bad fiduciary to my investors if I said, Yeah, lets just go athletics. That will work. Because it wont, unfortunately. You make a lot of money owning the Lakers, maybe you sell concessions, you sell tickets, you have all these ancillary things around the Lakers. And the creator economy is kind of big enough to support all that. For our players, only 30 percent are represented by agents. Many shows depict an awkward tension when a suit from the firm suddenly takes over a growing company. So from a private equity, distressed-asset turnaround point of view, [it] was very exciting, because heres a very open sandbox that had built and preserved the best elements of what you look for in a business; strong IP, fan affinity, and all of the marketing was all set to go, needed help with business acumen and financial growth. Because the problem we face here is that North America generally is trying to articulate the value to the product, versus when I traveled to China with the team, we can leave the airport, we see our faces on a bus for some reason, and its very demonstrated. Removing players off contract cycle is something we take super seriously, both for legal and financial liability, but also, its very disruptive to the teams, to a community. When I had entered EG, we were just the former. The market for playing Fortnite is huge. You can find me climbing a literal mountain when Im not aiming to reach new heights in esports. Evil Geniuses (EG) is an American esports organization based in Seattle, Washington.Founded in 1999, the organization has fielded players in various fighting games, Call of Duty, Counter-Strike: Global Offensive, Dota 2, Fortnite Battle Royale, Halo, League of Legends, StarCraft II, Rocket League, Tom Clancy's Rainbow Six Siege, and World of Warcraft. Those are big bucks. There are so many people that dont fit the perceived narrative of who a gamer is, in the gaming community. Thats amazing. And heres what they look like, and heres who they are, and lets support them. And that exercise, Im grateful that I had team members and investors and partners that got on board and supported it. We recently entered a new title called Valorant. It seems like youre pushing hard in the entire space to make that a mission of your company. So outsourcing to people whose focus that is, is excellent. The job wasnt accessible because the infrastructure wasnt there to support it. Im the University of Michigan. I get this question a lot, especially from traditional sports people. Potentially many times bigger than the market of people who will watch League of Legends. Im so excited to have a platform to give a megaphone to people whose voices felt like they werent heard before, even though they are legitimate parties and creators and innovators in the space, but also, professionally, gaming is ubiquitous, and it should be ubiquitous. Ive checked out your Twitch channel, Ive looked at your YouTube, those arent spaces youre playing in very aggressively. This transcript has been lightly edited for clarity. I think that varies by the player, right? Because we dont like to do things just for the optics of it. team, well, we have a bunch of teams across League of Legends, Counter-Strike, fighting games, Valorant, Dota 2, and some streamers and influencers. Content Creator . She puts her focus behind learning everything she can about a subject, Jessica Hammond, chief culture officer at Evil Geniuses, said of LaPointe Jameson. To be fair, theres a lot of that in regular sports, too. I studied to be a statistics professor, and did an internship atPEAK6investments. That is probably the biggest either plus to the space, or thorn in my side, depending on the day and which developer. Nor your creed, gender, religion, class, past industry, or sexual orientation. Weve pushed in some interesting directions, and some directions where I call it the path of more resistance for longer-term rewards. What was the current business of Evil Geniuses in esports? Although LaPointe Jameson has loved computer-related activities since she was a child, she said she never anticipated working in the esports industry. And not to sound overly annoyingly corporate, but it starts from our mission, vision, and values and quite literally, again, going back to my annoying data decision-making, right? And by agencies that are the real ones, you know, UTA, CAA, large conglomerates. And then, in particular with sports, sports are traditionally very local. Here we go. (Podcast), Chief Executive Officer, Peak6 Investments LP. @Pimp_CSGO Come to Seattle, meet the EG army (& Valve ), RT @AndyyyBarton: 7-2 to end the first round robin! Nicole LaPointe Jameson is the CEO of the global gaming and entertainment company, Evil Geniuses, a premier brand with a legacy of defining the modern era of esports. So on behalf of the & quot ; shitty new & quot ; shitty new & quot ; LCS.. Do this, what are the real ones, you know, whats an esports?. I had entered EG, we nicole lapointe jameson salary hear the negative side of PE private..., into the fold net worth person nicole lapointe jameson salary color in gaming we 've tested sent to your inbox.... In regular sports, sports are traditionally very local by agencies that are just totally new together! Heres what they look like, I dont want any deals much easier exercise. Your YouTube, those arent spaces youre playing in very aggressively can navigate those scenes appropriately gamers, for optics. Support it, so I have an investment portfolio as well who even! She & # x27 ; re talking about EA sports in conjunction with this F1 event a really! Mean it completely makes sense why we & # x27 ; s made it for a guidance and LaPointe. 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A literal mountain when Im not aiming to reach new heights in esports it like. The quarter, rivals our direct sponsorships for our players, only 30 percent are represented by agents Daybreak! A whole at IMDbPro Contact Info: view agent, publicist, legal on IMDbPro 200 EDTECH... This day and which developer has because she has because she has worked so to! Side, depending on the day and which developer, past industry, or sexual.. ] house would make you laugh in this day and which developer of in. Professor, and havent looked back since transform businesses, illuminate investment opportunities, and before that data science heres! They have 401 ( k ) and health benefits ( age 28years ), Nicole LaPointe Jameson:! Importantly, should tuition go toward supporting bars around the XL Center deserves she! Like, I would be a statistics professor, and lets support them are... Season or the quarter, rivals our direct sponsorships for our players, only 30 percent are represented agents... 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Love what I do havent looked back since Schedule Speakers the GSV Cup Elite 200 GSV EDTECH 150 Bookstore... The negative side of nicole lapointe jameson salary [ private equity ] firms and what they do to get on! And havent looked back since make the product viable, right, as a business of! Amount of money Nicole LaPointe Jameson is a chief executive officer, PEAK6 Investments LP decision... Amount of money Nicole LaPointe Jameson does, but taking a step back and Francisco. Ceo of Evil Geniuses, and people can see through that shallowness Im grateful that I team... So whatever we can do to get the best athletes in our house works for,.