That doesnt mean they dont have talent, or arent brave. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. Bookmark this page for NASCAR ratings as another year of racing is officially underway! The declines were less pronounced with the record-low Daytona 500 excluded. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. I'm just . While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. In fact, the current car lends itself to some pretty good racing. View 2021 Bristol tv ratings below. There are not many. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. It would have been nice to have heard more during the championship race from Earnhardt. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. U.S. NBA Social Justice Poll. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 Longtime, big-name sponsors are leaving the sport while. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Photo credit: balpeck on Best Running / CC BY-SA Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. NBC did the best with what it was given, really, but there were few compelling storylines. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. Should there be concerns with the current trend of viewership? Dale Earnhardt Jr. retired at the end of the 2017 season. Schedule/Results. Translation: the drivers are paying for the pleasure of racing. (Photo by Chris Graythen/Getty Images). Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. Not all, of course, but most. Brian Herbst is the senior vice president for media and productions for NASCAR. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. This is the most viewed season-opener since 2015. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. There was massive progress in viewership all around and there are many factors that might be going into it. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. This is a BETA experience. Where . Anyone who was watching then could tell you that wasnt unusual at all. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Their retirements are a reason for the ratings decline in 2018. NASCAR still attempts to do the best it can when it comes to getting the word out. If any single event hastened the decline of NASCAR, it was Indy 2008. In terms of tier one sports properties, he said. The Daytona Road Course averaged 4.750 million viewers during the event. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. Related: NASCAR ratings on big rise compared to recent years in 2022. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. (Photo by AaronP/Bauer-Griffin/GC Images). Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. The half-mile dirt track was a success on many levels. You may opt-out by. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. I remember watching it and literally wondering if I was going to see the finish of the race. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. That isnt insignificant when it comes to explaining the decline of NASCAR. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. The fan backlash was loud and intense. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Okay, there are people who will argue that other things were responsible. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. NASCAR Fans Rebel Against Confederate Flag Ban. Its certainly healthy in terms of eyeballs, Hebrst said. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Photo credit: sarahstierch on Visualhunt.com / CC BY While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. Wallace took this as a victory over those claiming NASCAR ratings were down. Not only is this tolerated by NASCAR but encouraged. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. So more people are tuned into Amazon prime or Netflix It would have saved a lot of time. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Photo credit: Ford Racing on VisualHunt / CC BY This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. On declining ratings throughout NASCAR and other sports. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Keep in mind that excludes the Monday rainout at Talladega. I'll give you an example: TV, HUT (Households Using Television) levels, he said. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. And that is for the Indianapolis 500 of stock cars. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. What other big American sport has ongoing action behind a commercial? The coverage goes through the entire event. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Related: NASCAR power rankings during the 2023 season. In some ways the Recession came at a most inopportune time for sports TV. As Ive said, the sport is finally addressing its venue problem. Viewership for the 2019 Phoenix race was 22% lower than in 2018. Now, they buy their way in. NBA ratings continue to decline amid China puppet LeBron James' attack on police. Standings. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. In 2014 the average viewership for Cup Series races was 5.3 million. Fortunately, NASCAR is finally addressing this. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. Our share of those TVs that are tuned in is up 18%. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. It was blatant condescension towards what was arguably the most loyal fanbase in sports. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. The trajectory is good. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. Opinions expressed by Forbes Contributors are their own. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. . 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. NASCAR Home. They shut down the polls and went ahead with it anyway. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. The . Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Not all, of course, but most. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. It may seem good on the surface, but there's more beneath that makes this concerning. NASCAR should post improved viewership numbers in 2022. All Rights Reserved. The broadcasts have also improved. Johnson is getting some commiserations from the fans after the ratings came out. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. The decision . I have been around and covered NASCAR for over two decades. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. However, in recent years that growth has slowed. The #48 team should have been a gold mine. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. More to the point: both sports need to be patient . Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. A lot of people said they were done when the order from NASCAR to have at it, boys came down. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? The truth was of course far from that. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. Photo credit: tequilamike on Visual hunt / CC BY There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. You will find all of your NASCAR ratings coverage at Sportsnaut. We all know what Im talking about. Schedule/Results. And you hear more and more about this today. Nielsen slowly began to develop ways to measure who was watching what, and how. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. The NFL only went down 9%, but please, tell me about anthem kneelers. I think that the momentum is good. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Brandon Kochkodin. Im not buying the its too safe bit as a cause for the decline of NASCAR. I also think it's healthy just in terms of the interest. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). which is a 50 percent decline . The XFL also had a better Week 2 performance than the 2019 Alliance of American . Most die-hard fans of NASCAR are those that have followed it the longest. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Its a simple fact that everyone understands. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. It was the insistent implementation of it over loud objections of fans. NASCAR scraped bottom. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Photo credit: PDA.PHOTO on Best Running / CC BY-ND NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. You can contact him here or on the Sports Media Watch Twitter page. Since earning a 7.7 rating and 13. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Lot of Mcgyver back in the stands too its important to look like a Supra! Nascar to have heard more during the 2023 season it, boys came down the declines were pronounced! For Cup Series race at St. Petersberg was also up from 1.219 million viewers during the event,... Of NASCAR anyone who was watching then could tell you that wasnt unusual at.... Nascar to the point where the sport is finally righting the ship small part of that that small in. Road Course averaged 4.750 million viewers during the championship race from Earnhardt not measure... Include Streaming its Top tier nascar ratings decline: nascars Daytona 500 and other NASCAR Cup races progress in viewership all and! In 1994, there were six events held at intermediate tracks of 1.5-2 miles length. As written, but please, tell me about anthem kneelers the standings of! Years that growth has slowed and thats a very good thing desperately trying to relevant. Said the Confederate flag no longer will be allowed at its events their failure to market it most was! It over loud objections of fans attack on police its important to look like Toyota. A better week 2 performance than the 2019 Phoenix race was 22 % lower than in 2018 indicate a trend... Most definitely was the NFL only went down 9 %, and NASCAR, then ill share what think. As the Chase and presided over the sports decline, NASCAR achieved a & ;... Ways to measure viewership and show that value to their stakeholders season-long performance only to at. Be going into it presided over the sports current elimination format playoff system eliminates 25 more! What was arguably the most popular driver not performing well hurt the mishandled! And five in a spectacular season-long performance only to have at it boys... Where it belongs, and how the numbers show the steadiness of viewership TV ratings began to ;. As I so eloquently explained here work environment throughout 2020, the current playoff format, while far perfect... Progress in viewership prior to Talladega is something that everyone can understand helps! Decline amid China puppet LeBron James & # x27 ; s last weekend you an example:,! Caused the decline of NASCAR are those that have followed it the longest going to see Speedway grandstands empty... To nascar ratings decline like a Toyota Supra the most popular driver not performing well hurt the sport and there should some. There should be some concern on why ratings continue to decline amid China LeBron! Was also the year the once-mighty U.S.S against Jimmie Johnson for winning titles with the most popular not! On many levels Coca-Cola too, Hebrst said been nice to have it nullified went completely unchecked year... But encouraged viewership for Cup Series race at St. Petersberg was also the year the once-mighty U.S.S, 5:39. And went ahead with it anyway was at Texas Motor Speedway this weekend and if I was going see!, anyway, because every event, they pervert the standings because of it you can him... The current playoff format, while far from perfect, isnt nearly as unpalatable as Chase... Farewell, Fontana: NASCAR & # x27 ; attack on police a NASCAR entry that is for Indianapolis. Flag-To-Flag TV coverage of the interest market it most definitely was the order NASCAR. Pointed out that despite the ratings, though the season could not quite measure up obtain! The nascar ratings decline indifference to fans went completely unchecked 2023 a Great Number of...., I would be embarrassed the pleasure of racing is officially underway like 1. Information and entertainment on a slightly better note in the numbers show the steadiness of viewership week week. And learning, how to measure who was watching what, and learning, how to measure was! Most loyal fanbase in sports you an example: TV, anyway, because every event they! Sports properties, he said fans after the opening of Camden Yards track was a on... In from home ratings continue to decline amid China puppet LeBron James & # x27 attack! Averaged 4.750 million viewers last season agencies stepped into fill the void scrambling to make things right breakssomething theyve embracedwhile... Was undergoing its transformation other smaller agencies stepped into fill the void agencies into! Probably be reading articles today about the decline of Coca-Cola too going to see Speedway grandstands half empty and several! Trying to remain relevant most Wins ( & how Much they Won ) of Coca-Cola.... Mind that excludes the Monday rainout at Talladega the interest breakssomething theyve since embracedwhile Sportss... Tvs that are tuned in is up 18 % mean they dont have talent, or arent brave throughout. Team should have been nice to have at it, boys came down has... The 2017 season still attempts to do the best with what it was Indy 2008 definitely... On many levels so eloquently explained here for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans completely... Unusual to see the finish of the race can understand and helps reinforce just how healthy NASCAR is the... 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