In 2008, when Jay-Z launched Roc Nation as a joint venture with Live Nation, he hired her as chief operating officer of the company, Billboard reported. All Rights Reserved. Your login session has expired. Gene Maddaus contributed reporting to this article. HOW DOES EVERYONE FEEL ABOUT THIS?. Her yearly compensation is assessed at $185 thousand. Parents & Siblings . December 2019 became a blessing for this pretty lay, Desiree Perez. As my first job opportunity popped up, it was no surprise that this was also at the airport as a Customer Service Agent. She had spent more than fifteen years managing and operating nightclubs, including one that she helped to pull out of bankruptcy. TheNew York Daily Newsalso reported in May 2014 that, according to federal court transcripts it had obtained, Perez wore wires to meet with major cocaine traffickers. A native of the Bronx, Perez has worked with Jay-Z for more than two decades and negotiated Jay-Z and Beyonces On the Run tour and the Rhianna-Samsung deal. As a member of the team at ROC Nation, Des is involved in several areas of the business, including management, publishing and labeling operations. Perez became CEO after working as COO for more than ten years. She has been gainfully employed and has been an advocate for criminal justice reform in her community.. Several dont have any youngsters yet. Perez would know. Roc Nation is an American entertainment agency headquartered in New York City. Amid uncertain times, she had to adapt her thinking around executing business deals and producing major events such as the Super Bowl halftime show and the Made in America music festival. The daughter of Cuban immigrants has risen from part-time nightclub manager to one of the most formidable execs in the industry. Sign up for our newsletter to receive the latest in lifestyle trends, celebrity news, culture & entertainment. For over ten years, weve worked with the families of victims of police brutality. However, one source familiar with Perez and the former administration wouldnt blame Roc Nation for playing it safe. Perez's husband, Juan Perez, is in charge of the sports division at Roc Nation. She is at present 47 years of age. The wins certainly moved the needle in measurable ways: The Tidal app rose to its highest point ever in the iTunes Store following Wests TLOP drop, and his exclusivewhich is still in progress as of this writinghas reportedly added on a million trial members since 2/22. Its hard to imagine Roc Nation as anything less than the hugely influential entertainment company that it is today: a household name as famous as the celebrity recording artists and professional athletes that it represents. Dash said he hesitated to do future business with Jay-Z due to the connection with Desiree and Juan Perez. In her new role, Perez will also be active in ROC NATION's philanthropic concerns, including the Shawn Carter Foundation, Team Roc, the REFORM Alliance, and the RC24 Foundation. WELCOME! by Billboard magazine at the magazine's annual Women in Music award ceremony. Why Did Desiree Perez CEO of Roc Nation Get Pardoned by Donald Trump? Desiree Perez is a very famous Chief Operating Officer of Roc Nation. She is active on Instagram as @. Those eager to see Lanez exonerated often questioned Megan's character while trying to defame her. Congrats to JayZ and Roc Nation Ceo on the Donald Trump Pardon! Although her day-to-day duties didnt change significantly, she appreciated the recognition and increase in responsibility. I remember putting my head down and learning different aspects of the business, and when I looked up, I realized that we had a hundred people working here.. [00:23:21] Katie Hunt We will include all of that in the show notes and people can easily find you. DESIREE Perez was on the list of well-known music names pardoned by outgoing President Donald Trump. News of Perezs pardon raised questions on social media. They opened the 40/40 Club in Manhattan and Desiree then became its director of operations. But Im setting an example so that when others walk into the room moving forward, people will think of business and opportunities and social justice instead of something negative.. News Group Newspapers Limited in England No. She added that he's her "inspiration and North Star" for hard work. In Entertainment. Her focus remains the same as it always has been: doing whats right, for the company and for the world. Starting in 2020, Desiree Perez has an expected net worth of $1.2 million. Juan Perez's wife, Desiree Perez was convicted of distribution of narcotics in 1994 but was later pardoned of her crimes by former president Donald . It meant a lot to me because it was an acknowledgement from people that I love and respect. Touring is basically a nightclub on wheels.. As another example, we have a scholarship fund for Black and brown kids who want to go to college but who experience mitigating circumstances.. Find 470 people named Desiree Perez along with free Facebook, Instagram, Twitter, and TikTok profiles on PeekYou - true people search. Brought into the world in the year 1972, Desiree commends her birthday on the 27th of June. Desiree Perez's husband, Juan was one of the founding members of the ROC Nation. 12/12/2019. Black Americans Have the Highest Mortality Rates But Lowest Levels of Life Insurance Be the first one to comment on this story. That may have been holding [Roc Nation] back.. IMAGE SOURCE: Instagram. After her 1994 arrest for conspiracy with intent to distribute narcotics, Perez cooperated the US Attorneys office and received a sentence of five years probation. In 2019, Desiree Perez was named Executive of the Year by Billboard magazine at the magazine's annual Women in Music award ceremony. Amplifying the voices of Latino leadership in America, SUBSCRIBE TO OUR NEWSLETTER AMPLIFYING THE VOICES OF LATINO LEADERSHIP IN AMERICA. REVOLT caught up with Roc Nation CEO Desiree Perez for an exclusive interview. Gender Male. Perez's father, Epifiano Gonzalez, owns 50% of the 40/40 club in Las Vegas, and Desiree is a part of Rihanna's management team. Producer: Super Bowl LVI Halftime Show. [00:23:12] Desiree Perez Yeah, you can find me at my website paper-anchor.com and my Instagram is @paperanchor.co. Desiree Perez is a well-known producer and manager in the music industry. But ask Desiree Perez what the company looked like back in 2008, and shell describe a business with only five employees. Desiree Perez is a co-founder and CEO of Roc Nation, a full-service entertainment company founded in 2008 with Jay-Z. I NEED TO GET MY FACTS IN ORDER BEFORE I DISCUSS! Gainfully employed is almost a comic understatement for the successful CEO of a billionaires multi-faceted, multi-million-dollar entertainment and sports company that oversees the careers of artists including Rihanna, Mariah Carey, Alicia Keys, Shakira, J. Cole, Big Sean, Megan Thee Stallion and many others, along with multiple successful athletes, and programs the Super Bowl Halftime show and other aspects of the NFLs entertainment (its no coincidence that last years halftime performers were Shakira and longtime friend of Roc Jennifer Lopez). Desiree Perez is the Chief Executive Officer of Roc Nation, the multiservice agency she founded with Jay-Z. Listen to GHOGH with Jamarlin Martin | Episode 73: Jamarlin Martin Jamarlin makes the case for why this is a multi-factor rebellion vs. just protests about George Floyd. Like many business leaders, Perez has factored the COVID-19 pandemic into her recent planning. Billboard Magazine. We reached out to the owner of the mall to get the mall policy changed and provided legal support to the young man to help get the case dismissed, Perez says. Peterson called out Jay-Z and claimed they plotted against Lanez because he refused to sign a deal with Roc Nation. My name is Desiree Perez, and I am an Admission Counselor at Saint Mary's College. Desiree Perez is one of the most influential and successful people in social media. According to the indictment, the family, led by Miami seafood distributor Luis Miguel Perez, smuggled cocaine into South Florida for 10 years to the tune of 35-to-50 tons. The worst thing that youve done or the worst experience that youve had is nothing but a tool to transform your life, she says. President Trump granted a full pardon to Desiree Perez, the relevant section of the Statement from the Press Secretary Regarding Executive Grants of Clemency reads. Launching Roc Nation was in many ways a natural extension of Perezs early career. After being told that the festival would have to find a new home starting in 2019, the city's mayor, Jim Kenney, recently released a statement with Roc Nation COO Desiree Perez to announce that the festival could remain there indefinitely. Insiders point out that she negotiated the Beyonc Formation stadium tour, and had a strong hand in the Rihanna Samsung deal as well. Desiree Perez knew JAY-Z from her days as a New York club manager in the 1990s. Instagram, Facebook, Twitter, Family, Wiki. While trying to maintain her composure, the prominent female rapper said she was distressed by the various pressure tactics used by the accused to silence her since the shooting. Desiree Perez has been the Chief Operating Officer of ROC Nation since 2009. Desiree Perez is responsible for determining the short- and long-term strategies for Roc Nation, including finances, new ventures, new projects, and new verticals. . A source close to the situation stressed that Roc Nation does not impose itself in its artists political involvement. 20 videos - 1.35K subscribers . For other inquiries, Contact Us. She worked with the company for over two decades from the very beginning and served as COO for a decade. "I'm grateful to have received a pardon and to have formally closed that chapter of my life in the eyes of the law," Perez said in a statement released to Billboard. The two men shared a common interest in sports and would go into business together in 2003 with . Offering a rare look inside her work at Roc Nation, Desiree Perez reflects on translating the companys power into positive change. As a child I spent many hours at the airport watching airplanes take-off and land. Variety and the Flying V logos are trademarks of Variety Media, LLC. She turned government informer, she helped the Drug Enforcement Administration break up major drug deals in Puerto Rico and Colombia. She is married to head of Roc Nation Sports Juan Perez - a good friend of Jay Z. My experience in live entertainment and in micromanaging all aspects of a businessevery dollar that comes in and outtranslates to a lot of what touring entails, she explains. December 2019 became a blessing for this pretty lay, Desiree Perez. Related To Felix Perez, Patrice Perez, Juan Perez, Hortencia Perez. Clara Jimenez Takes a Scientific Approach, Anne-Marie Wieland DAngelo Creates a Culture of Trust, Hollywood Is Blinding Itself to the Power of the Latino Community, Josh Norek Is on a Mission to Help Musicians, Ydalmi Noriega Is Redefining What Poetry Looks Like in America, Christy Haubegger Has One Mission: Empowerment. Last week, Lanez was articulated liable in the 2020 shooting of rapper Megan You Steed. Roc Nation Chief Operating Officer. (AP Photo/Jane Kalinowsky, File) Among the flurry of 140 pardons and commutations issued by former President Trump on his last day in office was Roc Nation CEO Desiree Perez, a former government informer whose ties to Jay-Z are raising questions.. Her sun sign is Cancer. Desiree Perez stands 5 feet and 5 inches tall. Her net worth is estimated to be around $10 million. Because were Roc Nation, we know that we have global reach, we have social reach, we have voices. According to the media sources, Perez's dad was an entrepreneur and her mother was a homemaker. Desiree Perez is a perfect example of someone who works hard and works their way up. Desiree Perez's husband "OG" Juan Perez is the co-owner of the Manhattan's club named The 40/40 Club and works as the Roc Nation Sport's president. Lanez's father directed his anger at prosecutors, cops, Desiree Perez, and Jay-Z. Also Known As "OG". I NEVER NEW THIS UNTIL TODAY???? Her laser focus paid off, fueling expansion into new sectors and carrying the company from negative to positive revenue. A peek inside the updated service shows that Tidal has refined its music experience to focus on whats next and new, instead of a robust catalog offeringwhich costs more. Desiree Perez. Roc Nation later appointed her to the company, which now has more than 450 employees and divisions that span almost all facets of entertainment and sports. 13. In addition to supporting Roc Nations artists and employees, Perez has concentrated on maintaining one of the companys longtime priorities: social justice. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. She was born on June 27, 1972. In 1994, the Perez family was rounded up in a major drug investigation in South Florida. ROC NATION, which began as a joint venture between Live Nation and Jay-Z, has a stable of artists that includes Jay-Z, Rhianna, Vic Mensa, J. Cole, Jaden Smith, Willow Smith, and many more. Lanez was found guilty of carrying an unregistered firearm in a vehicle, discharging the weapon firearm with blatant negligence, and assault executed with a semiautomatic firearm. Desiree Perez has been working withMeek Mill for criminal justice reform on the Reform Alliance initiative. Nonetheless, she has shown immense growth and remorse for her actions ever after two decades. Variety is a part of Penske Media Corporation. Her sun sign is Cancer. Since her conviction, Ms. Perez has taken full accountability for her actions and has turned her life around, the White House said in a statement. Moreover, Perez is also a popular manager as well as producer. Im always trying to help people understand the power that they have. She also advocates for the reform of criminal justice. It was founded in 2008. Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem? Desiree Perez is a well known American internet personality, social media personality, and entrepreneur. Desiree does not share much data about her family members with the media. While they attend several industry events, the Perez couple prefers to hide from the cameras. Desiree Perez Husband, Net Worth, Cartel, Ig as well as 's earnings, Worth, Salary, Property, and Income. "She has been gainfully employed and has been an advocate for criminal justice reform in her . Theres no denying Tidal has undergone a bit of a renaissance lately, nailing a few gigantic album exclusives in a row from their premiere co-owner talent, Rihanna, T.I., Beyonc and Kanye West. Perez first came to prominence in the US when she was cast as one of the stars of NBC's hit series "The Voice," which ran from 2011 to 2016. 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